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FareShare opens new food redistribution centre to combat food poverty in Wirral, North Wales and Cheshire West

21 March 2016

Monday 21 March 2016

At a special opening ceremony Frank Field MP, who leads the Feeding Birkenhead initiative, officially opened the FareShare Wirral Sub Regional Centre. The new centre is providing surplus food to charities and community projects in the local areas and beyond.

Alongside Frank Field, the Mayor of Wirral Councillor, Les Rowlands, met with FareShare staff and representatives from Unilever, who are the lead funders of the project, via Oxfam GB.

FareShare, the UK food redistribution charity, aims to tackle food waste and food poverty by redistributing good food, which would otherwise be wasted, to frontline charities and community groups.

FareShare Wirral Sub Regional Centre is part of FareShare Merseyside, one of 20 Regional Centres, that redistributes surplus food to 108 charities and community organisations on a weekly basis working with vulnerable people in the region. Their reach includes breakfast clubs, women’s refuges, homeless hostels and luncheon clubs for older people.

Mark Hall, FareShare’s Project Manager said: “As more and more people are turning to charities for food, the Wirral Sub Regional Centre will help to meet this demand.”

Frank Field MP said: “The new centre is just brilliant and we know lots of projects feeding people that are hungry will be receiving food from here.”

Helen Fenwick, Senior Sustainable Business & Communications Manager at Unilever UKI, said: “Unilever is a vocal advocate for tackling food waste and we are proud to have funded this project, helping people in the local community near to our historic home of Port Sunlight. The depot will provide disadvantaged people with access to healthy and nutritious food that might otherwise have gone to waste.”

About Unilever
Unilever is one of the world’s leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. In the UK we have 40 brands with annual sales of nearly 2.7 billion euros. Unilever’s ambition is to double the size of our business, whilst reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with a target to help more than a billion people take action to improve their health and well-being, as well as sourcing all our agricultural raw materials sustainably by 2020. For more information about Unilever and its brands, please visit www.unilever.co.uk