Finalists for £250,000 creative competition announced
18th December 2017
18th December 2017
Nine UK creative agencies have made it to the shortlist of The 2018 Creative Shootout, competing in a live head-to-head final at BAFTA in January on a creative brief featuring FareShare.
To enter, agencies needed to give the Judges just ‘60 seconds’ on why they had the creative clout for FareShare. At the final, the finalists will receive the real brief from FareShare at lunchtime, have four hours to work their creative magic in the afternoon, before pitching their ideas back in ten minutes each to the judges and live audience at BAFTA, which will also have a vote. The winning team will receive £30,000 in agency fees and a £250,000 media prize fund.
The nine agencies are – Bottle (PR agency); Clarion Comms (a full-service PR and social media agency); Frank (PR agency); Ignis (a brand experience agency); Mischief (PR agency); Pretty Green (an entertainment, sport and lifestyle agency); Shape History (a social change company); Talker Tailor Troublemaker (creative communications agency); and Text 100 (a global marketing communications agency).
Lindsay Boswell, CEO of FareShare, said: “For us, creativity is a major driver in our organisation. It’s critical that we’re creative in our thinking to help drive awareness and engagement of FareShare. We’ve got a very specific brief for The Creative Shootout in January and we hope the winning creative is a game changing moment for food poverty in the UK.”
For further information , www.creativeshootout.com
“It’s critical that we’re creative in our thinking to help drive awareness and engagement of FareShare.” Lindsay Boswell, CEO of FareShare
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FareShare East Anglia has officially opened in Ipswich with the aim of supplying over 1,500 charities throughout Suffolk, Norfolk, Cambridgeshire and Essex with good food that would otherwise go to waste.
29th December 2017
In 2017 we saved 13,552 tonnes of food from waste and helped feed nearly half a million people a week. We also won five major awards – so join us in a toast to all our amazing volunteers and supporters.
28th December 2017
Tesco customers have donated 3 million meals to help FareShare and the Trussell Trust feed people in need.