Our Work With Birds Eye

FareShare and Birds Eye began working together in 2015, to ensure that when the frozen food company has products that they can’t sell as originally intended, it can be used to benefit vulnerable people rather than going to waste.

The opportunity

By its very nature, frozen food does not become surplus as often as other types of foods. But occasionally these instances do occur – such as when products are nearing their shelf life, after which they cannot be accepted by retailers, or when there are peaks and troughs in customer demand.

The solution

When situations like these occur, the team at Birds Eye arrange for their surplus stock to be delivered directly to all of FareShare’s 11 Regional Centres that have freezer capacity. This means that good food that might otherwise go to waste can benefit vulnerable people across the UK.

Through our partnership, we are able to access great quality, mixed frozen food – such as frozen fish, meat and vegetables. All of which are in constant demand from the thousands of frontline charities we support. In particular with charities that cook a hot lunch or dinner on-site, such as homeless hostels, lunch clubs for older people and community centres.


Since our partnership began in 2015 (Jan 2015 – May 2017), Birds Eye have provided enough surplus frozen food to FareShare to make over 100,000 meals for people in need.

Maxine Mackender, Head of Supply Chain at Birds Eye UK says:

“Birds Eye have been supplying frozen food to FareShare for over two years. We are proud to help in the way we know how – providing quality food in an effective distribution network. Birds Eye have built a close relationship with FareShare and are honoured to have such a great partner getting the food we love out to those that need it.”

Lindsay Boswell, CEO of FareShare says:

“We are really proud of our partnership with Birds Eye to make best use of any frozen food which they can’t sell as originally intended. Having a regular supply of good quality, frozen food is really important to our Regional Centres and the local frontline charities they support. In particular, frozen fish, meat and produce are in constant demand as they go a long way to providing a nutritionally balanced meal for people that might struggle to access these types of food.”