Actimel partner with Fareshare: “Give Our Communities Your Best Shot”

21 April 2021

To help keep our communities resilient, Actimel recently launched a campaign in partnership with FareShare to ‘Give Our Communities Your Best Shot.’ The campaign gives Actimel customers the opportunity to support charities by buying a pack of Actimel and unlocking a pack to be donated in their community*.

“We’re delighted with the success of our campaign so far and really inspired by the community spirit of the British and Irish public. Helping those that need it most, such as the people helped by Fareshare, is what we believe in as a company. As a certified B Corp it’s very much a part of what drives us every day.”

Sarah Dossett, Marketing Director, Actimel

The partnership came about as part of Actimel’s commitment to support communities, and up until 30 April, for each promotional pack of Actimel purchased, customers can use the Actimel website to donate a second pack to a charity in their area. The packs are being distributed throughout FareShare’s network of charities and community groups, with over 380,000 bottles donated so far across the UK and Ireland.

Lindsay Boswell, Fareshare CEO said: “It’s great to see so many packs donated through the Actimel campaign so far, but there is still more that people can do. FareShare has more than doubled the amount of food we distribute in response to the Covid-19 crisis, now supplying frontline charities with enough food to create 2 million meals each week – with two thirds being accessed by children and families.

"Now more than ever it’s vital to ensure vulnerable people can access a balanced diet, which is why the support from Actimel is so important. This campaign gives shoppers a means to support the most vulnerable people in their communities, by simply buying a pack*."

A bottle of Actimel contains 10 billion L. casei cultures along with a third of the recommended daily intake in vitamin D, as well as vitamin B6 which supports the normal function of the immune system.

* T&Cs: 18+. UK & Republic of Ireland. Start date 00:01 on 01/01/21. Closing date 23:59 on 30/04/21. Promotional packs. To participate, visit www.actimel.com, enter the unique code on the lid and select your community. Selection to be made from a list of different pre-defined regions that you can discover on our website. Limited to 100,000 packs donated in UK and 10,000 in ROI to food related charities, in the UK: FareShare (Charity No: 1100051), in ROI: FoodCloud (Charity No: CHY21177). Full T&Cs see www.actimel.com.