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Fairy Christmas promotion raises over £85,000 for FareShare

Fairy and FareShare Christmas Promotion

21 February 2018

The results are in, and we’re thrilled to announce that our partnership with Fairy for an exclusive Christmas promotion raised an impressive £85,500 for FareShare. That’s enough money for FareShare to redistribute over 340,000 meals to charities that support people in need.

“Christmas is the time for sharing, with your family and also with others. And perhaps the most special moment of all is when we gather around the table for a Christmas family meal. We are proud that Fairy partnered with FareShare to donate meals to people in need.”

Mariella Mariotti, Fairy Brand Manager


The promotion ran in Tesco stores and online over the Christmas period, with Fairy donating 25p to FareShare for every pack of Fairy Platinum 50ct, 70ct and Fairy Liquid 1.35L sold.

The promotion was supported with promotional displays in Tesco stores, online advertising on Tesco.com and featured on Fairy’s national TV advert that aired from 20th – 26th November.

Mariella Mariotti, Fairy Brand Manager says: “Christmas is the time for sharing, with your family and also with others. And perhaps the most special moment of all is when we gather around the table for a Christmas family meal. We are proud that Fairy partnered with FareShare to donate meals to people in need. It has been as if we don’t just celebrate Christmas with the immediate family, but we invite people in need to the table as well.”

Lindsay Boswell, CEO of FareShare says: “We are absolutely thrilled with the results of the Fairy promotion, which will enable FareShare to redistribute over 340,000 meals to vulnerable people. It’s really testament to the enthusiasm of shoppers to support brands that offer a way to give back at significant times of the year. Every single person that bought a promotional pack over Christmas has directly helped provide a meal to someone in need, so thank you.”