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FUEL10K to donate over half a million breakfasts with ‘Buy 1 to Give 1’ FareShare partnership   

2 February 2022

This February UK breakfast brand FUEL10K will repeat its support for FareShare by committing to a nationwide porridge donation project. Throughout the month of February, FUEL10K will be donating a portion of porridge for every pot of porridge they sell. 

“This is our second collaboration with FareShare and it means so much to all of us at FUEL10K. At a time when so many people and organisations are struggling, we count ourselves extremely fortunate to be in a position to be able to donate so many of our nutritious breakfasts.”

Scott Chassels, MD of FUEL10K

Through on-shelf promotions and nationwide listings with supermarkets, online retailers and convenience stores, FUEL10K expect the sales of their Protein Boosted Porridge Pots in one month alone to generate over half a million portions of porridge to be donated to the many frontline charities and community groups that FareShare work with.  

Scott Chassels, MD of FUEL10K, explains: “This is our second collaboration with FareShare and it means so much to all of us at FUEL10K. We're delighted to be working so closely with them again. At a time when so many people and organisations are struggling, we count ourselves extremely fortunate to be in a position to be able to donate so many of our nutritious breakfasts. Teaming up with such a credible organisation as FareShare, means that we can be confident that our porridge will reach those most in need.”  

Lindsay Boswell, CEO at FareShare, said: “We are excited to be partnering with FUEL10K for the second year running to help us get even more nutritious food to the 10,500 charities we support. As a result of the pandemic, we have faced unprecedented demand for food from our network and FUEL10K’s generous donation will go a long way in allowing us to meet the increased need.” 

FUEL10K’s porridge pot range is now available in five delicious flavours; Chocolate, Super Berry, Golden Syrup, Salted Caramel, and Apple & Cinnamon.  They are widely available in major UK grocery stores ASDA, Tesco, Morrisons, Co-Op and Booths, as well online at Amazon and in many convenience stores, including Nisa, Costcutter, Key Stores and Spar.