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Hellmann’s UK® partners with FareShare to raise awareness and vital funds

6 January 2021

A big thank you to Hellmann’s UK® who have been working with FareShare in multiple ways to raise both funds and awareness of food waste. 

In November, Hellmann’s UK® and Tesco released special edition packs of mayonnaise in partnership with FareShare. The limited-edition product packaging was designed by children and along with sales of the mayonnaise raising vital funds, Hellmann’s and Tesco have also been calling on customers to donate food, money or time to volunteer. 

“We’re huge fans of the incredible work FareShare does, and through the new Hellmann’s island, we donated 50,000 meals for people in need. We hope Animal Crossing players had fun exploring attractions on the Island while dropping off their spoiled turnips.”

Rachel Chambers, Senior Marketing Manager at Hellmann’s 

Lindsay Boswell, FareShare Chief Executive, said: "We’re pleased Hellmann’s and Tesco chose to partner with FareShare once again for this promotion. We have seen demand from frontline charities more than double as a result of the pandemic and thanks to Hellmann’s and Tesco, for every jar of mayonnaise bought, you have supported FareShare to get food onto the plates of the most vulnerable in our communities.”  

As part of their mission to reduce food waste, Hellmann’s UK also launched its own Island in Nintendo’s Animal Crossing: New Horizon’s game to inspire people to make the most of leftover food at Christmas and give back to those in need.

Players could explore the Island’s festive attractions and for each spoiled turnip dropped off, Hellmann’s made a financial donation to distribute the equivalent of two meals for people in partnership with FareShare.

Rachel Chambers, Senior Marketing Manager at Hellmann’s, said: "We’re huge fans of the incredible work FareShare does, and through the new Hellmann’s island, we donated 50,000 meals for people in need. We hope Animal Crossing players had fun exploring attractions on the Island while dropping off their spoiled turnips.”