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Help Brighten a Million Christmases with Sainsbury’s

1 December 2021

We’re delighted to be partnering again with Sainsbury’s Help Brighten A Million Christmases. From 1-24 December, Sainsbury’s are supporting FareShare by asking customers to donate online and in Argos stores to help provide food for families turning to charities and community groups this winter. Sainsbury’s will match all donations up to the value of £1.5m

“We know that this Christmas may be challenging for people across the UK, which is why we’re doing all that we can to help those in need. We’re proud of all the work we’ve done to support vulnerable communities over the last year and we’re determined to make sure we brighten millions of Christmases this festive season.”

Mark Given, Chief Marketing Officer at Sainsbury’s

With many families facing a difficult winter, these donations will support FareShare’s work delivering essential food supplies to frontline charities.

Mark Given, Chief Marketing Officer at Sainsbury’s said: “We know that this Christmas may be challenging for people across the UK, which is why we’re doing all that we can to help those in need. We’re proud of all the work we’ve done to support vulnerable communities over the last year and we’re determined to make sure we brighten millions of Christmases this festive season. Each year we’re overwhelmed with our customers’ generosity not only at Christmas but throughout the whole year and we hope that by working together, our donations can really make a difference to others this December.”

Lindsay Boswell, CEO FareShare, said: “We are so grateful for this incredible support from Sainsbury’s and are delighted to partner with them to Help Brighten a Million Christmases for the second year running. Last year, thanks to the generosity of Sainsbury’s customers, we were able to get vital food supplies onto people’s plates at what can be a tough time for many. This winter, once again, the charities we supply will be counting on FareShare food to help families facing really difficult circumstances – and donations from Sainsbury’s shoppers will make all the difference.”

Add your FareShare donation while shopping at Sainsbury's here or visit the Argos website.