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Higgidy marks British Pie Week by unveiling new research

3 March 2021

It’s official: the sit-down family meal has become the most exciting part of the day for families across the UK, according to new research by Higgidy to mark British Pie Week.

“Higgidy’s donation of 100,000 pies throughout Pie Week will help to feed the most vulnerable in our society, whilst also help to bring people together. That’s what food does, it brings people together. Through food we help our charity partners to create occasions where people can eat, be respected and listened to, get help, and connect with others”

Lindsay Boswell, CEO at FareShare

Twenty four percent say that sitting down with their families to share a meal together is the biggest highlight of their day, and 39 percent agree that cooking and sharing food as a family is one of the simple things in lockdown life that they most look forward to.

With over two thirds (67 percent) of households now sitting down to more family meal times together, the kitchen table has made a comeback, with 34 percent now regularly eating at a table together for the first time ever.

The study of 2,000 British households found that seven in ten Brits think the silver lining of lockdown restrictions is being able to still enjoy eating together as a household (72 percent). So even when there is a return to a more ‘normal’ life, two thirds of Brits hope their family continues to sit down and eat together as often as possible (66 percent).

And although we’re spending more time together with our household, Brits haven’t forgotten the importance of other loved ones and the wider community. Over half call friends and family living alone (57 percent), 36 percent have offered to food shop for vulnerable people and 34 percent check in on their neighbours regularly.

Camilla Stephens, Founder of Higgidy said: “We know that family mealtimes are the best times, including the mess and tantrums! And now it’s the one simple pleasure we can all enjoy each day in lockdown life, which has been shown in our research to celebrate British Pie Week.

“But what’s even more interesting is that we have truly embraced the importance of giving back with 29 percent of people having donated to a food bank, one quarter giving leftovers or bakes to neighbours and 21 percent posting a card to someone who is feeling lonely.”

To further mark British Pie Week, Higgidy will also donate 100,000 pies to FareShare which will be redistributed to a network of more than 11,000 charities and community groups.

Lindsay Boswell, Chief Executive at FareShare, commented: “Higgidy’s donation of 100,000 pies throughout Pie Week will help to feed the most vulnerable in our society, whilst also help to bring people together. That’s what food does, it brings people together. Through food we help our charity partners to create occasions where people can eat, be respected and listened to, get help, and connect with others.”

Not only are we now sitting down together for supper but our attitude to mealtimes and our favourite meals of choice have changed too. The average UK household spends 26 minutes a day planning and discussing mealtimes together - and that’s before the cooking even starts.

When it comes to the cooking, convenient and easy to prepare sharing dishes are top of the menu with roast chicken taking the top spot (55 percent), followed by spaghetti bolognese (49 percent).

Traditional British fare is also popular, such as fish and chips (43 percent), sausage and mash (36 percent) and pie and chips (24 percent).

73 percent of British households admit that their kids have become more helpful when it comes to dinner time over the last year, lending a helping hand to load the dishwasher, set the table and even prep and cook food.

And 6pm is the time the average household will sit expectantly round the table, eagerly awaiting what’s for dinner.

Camilla Stephens continued: “Over a third of respondents said both parents work during the week, and 34 percent agreed that a weekday meal should be delicious and convenient. Food brings happiness and joy, but when time is limited it needs to be quick and easy to maximise the time we can spend together. There is no better sharing meal than the glorious British pie – voted one of the nation’s favourite meals to enjoy together ahead of British Pie Week.”