Jaffa® launches new campaign with FareShare and Dev Griffin

29 July 2021

Leading citrus brand Jaffa® has teamed up with FareShare and Heart FM DJ & Strictly Come Dancing celebrity Dev Griffin, to raise awareness of surplus food going to waste and increasing numbers of individuals and families at risk of hunger. 

“I am fortunate to be working with Jaffa® and FareShare to raise awareness around the importance of avoiding food going to waste. Over 2 million tonnes of good-to-eat food is wasted across the UK each year; enough to provide 1.3 billion meals. This campaign is a key tool in highlighting the work that goes on, along with what more needs to be done with regards to the redistribution of surplus food to help those in need across all of society.”

Campaign ambassador and Heart FM DJ Dev Griffin

The campaign becomes more significant as the academic year comes to a close, with some children facing up to six weeks without the safety net of a school meal.   

The campaign will see Dev front a series of short films that showcase the work done by FareShare alongside their partners and distribution network. This work will result in the volunteer communities getting food onto the plates of those who need it most. 

Lindsay Boswell, Chief Executive at FareShare, said: “We are thrilled to have the support of Jaffa® during this very difficult period for many vulnerable children and their families. School holidays should be a time of fun and relaxation for children after a very challenging year, but for over 2 million children in the UK it is a worrying time; they are worrying about what and when they will next be able to eat. FareShare supports hundreds of children’s holiday charities and clubs throughout the summer with food and drink. Jaffa’s support is a major boost to help us continue this vital service.” 

Jaffa® continues to support FareShare with monetary contributions along with an on-pack awareness campaign that can be seen across the brands range throughout Tesco stores nationwide. 

Campaign ambassador Dev Griffin added: "The risk of a vulnerable child going hungry during the school holidays is a problem that has haunted the UK for generations. With the safety net of school meals removed throughout academic holidays, large numbers of children in the UK face the daunting prospect of going hungry or worrying about meals for prolonged periods of time.

"However, food poverty is not just an issue that affects children. Young and old, families and individuals nationwide are struggling on a daily basis.

"Working alongside Jaffa® and FareShare we hope to raise awareness of this issue to the wider society - in the hope of raising funds and attracting volunteers to aid the eradication of this issue."

Further campaigns are planned later in the year to continue raising the awareness of FareShare’s work and Jaffa's ongoing support.  

To donate to FareShare visit: Help us get food to vulnerable children and families | FareShare 

For volunteering opportunities with FareShare visit: Volunteer with us | FareShare