Kellogg’s hit 10 year milestone with FareShare

18 November 2019

We’re delighted to mark a monumental milestone – 10 years of support from Kellogg’s! During that time, Kellogg’s has supported us with fundraising, corporate volunteering and, most importantly, diverting their surplus cereal and snacks across our network of frontline UK charities.

“Kellogg’s is a long term Food Partner of FareShare, and it’s fantastic to have their incredible support, whether it be through their food contributions or fundraising.

“A decade of working together is a milestone well worth celebrating and Kellogg’s is a great example to the food industry of a company not only doing the right thing with their surplus, but going above and beyond to help FareShare feed almost million people a week and get good food to families around the UK.”

FareShare CEO, Lindsay Boswell

In 2009, Kellogg’s began making local deliveries of cereals and snacks to FareShare Greater Manchester, with staff volunteering at the Regional Centre. The partnership then expanded to cover all of FareShare’s 22 regional centres and, alongside their regular volunteering days, Kellogg’s has also provided FareShare with generous financial support.

In 2014, Kellogg’s launched the ‘Give a Child a Breakfast’ programme, which provided over 1.3 million breakfasts to young people who might otherwise not get a healthy morning meal, through FareShare’s network of charity and community groups. The food went to 2,744 organisations, including 153 school clubs and 312 breakfast clubs.

In 2017, Kellogg’s provided FareShare with a £30,000 grant to support older people in the community. The grant enabled us to provide an additional 120,000 meals for vulnerable older people who may be facing isolation and loneliness.

Last Christmas, Kellogg’s partnered with FareShare to donate 5p from every promotional pack of CornFlakes, Special K and Crunchy Nut sold at Tesco, raising £75,000 to help the charity get more food to people facing food poverty over the winter months.

Kate Prince, CSR Manager at Kellogg’s, added: “Our primary objective is to convert every kilo of grain we buy into food that we can sell. However, there are occasions when we can’t do this and so it’s brilliant that FareShare can use this food and redistribute it to the most vulnerable people in our communities."

If you are a food business with surplus food, visit our giving food page, contact foodoffers@fareshare.org.uk