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McVitie’s Launches Christmas Promotion in Support of FareShare!

McVitie's Victoria Carton 600g (2017) FAST TRACK 600g_2D

15 November 2017

In the run up to Christmas, we’ve partnered with the UK’s number one biscuit brand, McVitie’s, to raise vital funds to help support our work getting good food to good causes.

“Hunger relief is an important issue in the UK and we’re proud to be part of a programme that ensures essential foods get to those in the country who need it most.”

Anna Nafalska-Veillat, Shopper Marketing Manager

Launched on the 15 November, McVitie’s will donate 10p from the sale of each box of McVitie’s Victoria Biscuits (600g) sold in selected Tesco stores up and down the country. The proceeds will be split equally between FareShare and The Trussell Trust, to help provide wholesome meals to those most in need.*

The charity partnership will be taking place in 805 Tesco stores nationwide. pladis, the owner of McVitie’s, aims to raise £50,000 across the campaign, which runs till 5th December.

Lindsay Boswell, CEO of FareShare, said: “Christmas is the time for giving and we are proud to be partnering with McVitie’s for this exclusive Tesco promotion to support our work getting good quality food to the people that need it most. The money raised will help FareShare redistribute enough food for 100,000 meals, helping frontline charities and community groups who work tirelessly to support vulnerable people all across the UK, both at Christmastime and all year round.”

Anna Nafalska-Veillat, Shopper Marketing Manager, at Pladis, said: “We’re thrilled to be working together with Tesco in partnership with FareShare and The Trussell Trust. Hunger relief is an important issue in the UK and we’re proud to be part of a programme that ensures essential foods get to those in the country who need it most.”

* Up to a maximum of £25,000 per charity.