Musgrave NI trials new system with FareShare and FoodCloud

3 September 2020

Musgrave in Northern Ireland, the retail groups behind brands Supervalu, Centra and MACE, is set to trial a new process for the donation of surplus food to local charities.

Partnering with FareShare and powered by FoodCloud technology, Musgrave is trialling a new digital platform with local charities and community groups.

Desi Derby, Marketing Director for Musgrave in Northern Ireland, said: “Through our retail brands, SuperValu, Centra and MACE, Musgrave is committed to making changes which will make a real difference before it’s too late. By partnering with FareShare and FoodCloud, we are reinforcing our commitment to ensure that no food is wasted when it is fit for human consumption, but is used to alleviate food poverty through our support for food redistribution charities.”

The new technology will initially be trialled in SuperValu Limavady, SuperValu Cookstown and Centra Banbridge. More than 10 local charities will be able to avail of the service.

FareShare is directly tackling food poverty in Northern Ireland by collecting surplus food from industry and supermarkets, and redistributing it to frontline charities and community groups that support vulnerable people.

Helen Davies, Retail Partners Senior Manager at FareShare, welcomed the news: “We are delighted to be working with Musgrave on this trial in Northern Ireland, alongside our partners at FoodCloud, which will help to provide more charities and community groups with vital supplies to support those who need it most.”