30 November 2020
Today, Warburtons have released its first ever slippers, inspired by the brand’s iconic crumpet. They will be sold online ahead of Christmas with all proceeds from the sale going to FareShare.
“As we enter some of the toughest months for those in need, FareShare’s incredible work fighting hunger was an obvious partner and we are proud to be able to donate all sale proceeds from the slippers to such a worthy cause”
Jonathan Warburton, Chairman at Warburtons
For every pair of slippers purchased, the equivalent of 64 meals will be donated to those most in need during this festive period; in total, the proceeds from the campaign will enable FareShare to distribute 85,000 free meals.
Jonathan Warburton, Chairman at Warburtons says: “This year has been incredibly challenging for many families and communities across the country, both financially and from a health-perspective. That’s why we have worked hard to ensure we can feed the nation, both by getting product onto shelves but also by supporting food banks, community groups and breakfast clubs across the country.
“It was reflecting on this achievement that we realised we needed to find a festive way to finish the year, not only putting a smile on the faces of loved ones on Christmas Day, but also giving back to the loyal crumpet lovers who ensure we can donate as much as we have.
“As we enter some of the toughest months for those in need, FareShare’s incredible work fighting hunger was an obvious partner and we are proud to be able to donate all sale proceeds from the slippers to such a worthy cause.”
Lindsay Boswell, CEO at FareShare says: “We are delighted that Warburtons have chosen to donate sales of their festive crumpet slippers to FareShare to help us feed families across the UK this winter.
“Getting good, nutritious food to vulnerable people has never been more vitally important than it is now, and this donation will make a big difference to the communities we support. Each pair of slippers sold will help FareShare provide the equivalent of 64 meals and we are so grateful to Warburtons for their support.”