Asda, FareShare and The Trussell Trust launch £20 million partnership to tackle food insecurity

FareShare volunteer delivering food

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8 February 2018

Asda and food redistribution charities FareShare and The Trussell Trust are working together on a three year partnership designed to tackle food insecurity and provide nutritious food to one million vulnerable people.

“Asda’s investment will enable FareShare to expand its infrastructure and offer better services to those in need.”

Asda will invest at least £20 million helping FareShare, which operates a distribution network for food donations, to expand the reach and capacity of its infrastructure; and The Trussell Trust, which is the UK’s biggest operator of foodbanks.

The partnership will enable FareShare and The Trussell Trust to provide an additional 24 million meals every year and give 500,000 more people facing food insecurity access to fresh food across the UK.

In a blog post published this morning, Andy Murray, Asda’s Chief Customer Officer, said: “Right now, in the UK 8.4 million people are struggling to afford to eat. One in 10 people in the UK are missing meals to pay their bills - and one in four of those are children. And yet, four million tonnes of perfectly decent food is wasted each year in the UK. We simply cannot – and will not – accept food being wasted whilst people in our communities go hungry. We’ve listened to our customers and want to take on their challenge to fight hunger and create change.”

Lindsay Boswell, Chief Executive of FareShare UK, said: “Based on my 25 years of senior experience in the Voluntary Sector, I believe that Asda’s investment in tackling hunger and food waste in support of front line charities has the potential to create such a multiplier effect that it could well be the largest single act of support since the creation of the National Lottery or the introduction of Gift Aid.”

Sam Stapley, Head of Operations for The Trussell Trust England, said: “The scale and nature of this funding is unprecedented. Asda’s investment means they can expand their reach and develop new projects bringing very real, tangible benefits to local communities and to anyone struggling with food insecurity in a way that simply has not been possible before.”