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25 September 2017
The 2018 Creative Shootout award opens for entries today, with a £250,000 media prize.
“The Creative Shootout is unique with its real-time focus and our £250,000 media spend will hopefully make a meaningful difference to the issue of food poverty in the UK.”
The competition is open to agency teams from any marketing discipline, with the winning agency receiving a £250,000 media prize fund from 1XL to help stage a campaign for FareShare. The award is supported The IPA, CIPR, CMA and IAB UK.
FareShare is the UK’s largest food redistribution charity, redistributing good quality, in date surplus food to over 6,700 frontline charities and community groups. Downton Abbey actor and FareShare supporter Hugh Bonneville is backing the campaign, encouraging agencies to get involved and “make a difference to FareShare.”
To enter, agencies need to show the judges why they have the ‘creative clout’ to come up with a campaign for FareShare in just 60 seconds. There’s no fixed format – entries could be visual, video, showreel, app, audio, written, an email or even a cake – but it must be viewed, read (or eaten!) in 60 seconds by the judges. From there, eight finalist teams will be shortlisted, who will then go on to compete in the live head-to-head Final at BAFTA in January.
Entries are open from 25 September – 28 November 2017, and agencies can apply here.
As well as industry, agency and media personalities, the judging panel includes TV personality and Founder & Creative Director of The Rabbit Hole Group, Jason Gardiner; talent manager and Chairman of ROAR, Professor Jonathan Shalit OBE; Founder and Director of Frank PR, Andrew Bloch; and Marketing Director at FareShare, Alyson Walsh.
Lindsay Boswell, CEO of FareShare, said: “For us, creativity is a major driver in our organisation. It’s critical we’re creative in our thinking to help drive awareness and engagement of FareShare. We’ve got a very specific brief for The Creative Shootout this year and we hope the winning creative is a game changing moment for food poverty in the UK.”
Creative Shootout Founder Johnny Pitt, said: “The Shootout came from a simple place; namely, that creativity needs to be celebrated and showcased better. It’s ripped up the awards rulebook in the process, nurturing and showcasing the best creative talent out there, in a radical and real time format – and doing some good in the meantime.”
Henry Faure Walker, CEO of Newsquest, a founding partner in 1XL, said: “1XL will serve to communicate the winning creative and message to every corner of the UK through 800 trusted local news brands and a digital audience of over 23 million people a month. The Creative Shootout is unique with its real-time focus and our £250,000 media spend will hopefully make a meaningful difference to the issue of food poverty in the UK.”