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21 November 2019
Food-to-go brand Honest Crust have launched two Christmas limited edition sandwiches that have been created by FareShare charity chefs, as part of their ongoing partnership which has seen them donate 200,000 meals to vulnerable people across the UK this year. The festive sandwiches hit the shelves at Londis, Budgens, university student unions and The Royal Voluntary Service and sales will continue help support and raise awareness for the UK food charity.
“Honest Crust is a brand with its values firmly on its sleeve and FareShare is one of our top priorities in everything we do. They do so much vital work and we wanted to highlight specific charities they help, which is why we asked Rosie, Jessie and Jill if they’d like to come along to our bakery and devise these festive sandwiches for us.””
Alastair Johns, Head of Brand & Category for Honest Crust
Community chefs Rosie Radford from Cheltenham Open Door and Jessie and Jill, charity owners of Pulp Friction smoothie bar project, work for their charities all year round using ingredients delivered by FareShare, an organisation which redistributes surplus food to charities supporting vulnerable people such as such as homeless hostels, school breakfast clubs, domestic violence refuges, older people’s lunch clubs, food banks and hospices.
Honest Crust, which is committed to tackling food waste and food poverty, worked with Rosie, Jessie and Jill to come up with two Christmas inspired sandwich flavours: Festive Brunch, made with smoked salmon, spinach, egg mayo and dill, and Turkey Dinner with cranberry sauce and stuffing.
“Honest Crust is thrilled to have been able to work so closely with the people who work tirelessly to turn unloved, surplus food into delicious meals for thousands of people,” said Alastair Johns, Head of Brand & Category for Honest Crust. “Honest Crust is a brand with its values firmly on its sleeve and FareShare is one of our top priorities in everything we do. They do so much vital work and we wanted to highlight specific charities they help, which is why we asked Rosie, Jessie and Jill if they’d like to come along to our bakery and devise these festive sandwiches for us.”
“We hope that customers with similar beliefs and values will enjoy the products and get behind the cause - to be inspired to raise money and volunteer if they can,” Johns added.
In addition to the sandwich sales, Honest Crust has launched a series of delicious recipes on their website, with ideas donated by charity chefs across the UK, to help everyone tackle food waste at home. Recipes include ‘Leftover Pudding Pud’ - to use up Panettone and other Christmas desserts – plus warming soups and quick, healthy pizzas.
Honest Crust was launched in September 2018 for food manufacturer Samworth Brothers, with the strapline ‘Eat Good, Do Good’. The brand has pledged in its first year to donate £50,000 to FareShare, who are using the funds to help supply 200,000 meals to vulnerable people.
Alyson Walsh, Commercial Director at FareShare, said: “These recipes developed by Jill, Jessie and Rosie highlight the fantastic work FareShare community chefs are doing every day in turning surplus food into delicious nutritious meals, that they offer alongside life changing support services.
It’s great to see them recognised in this way by Honest Crust, who over the course of the year have enabled FareShare to provide 200, 000 meals to people in need.”
More about the charity chefs and food waste recipes can be found at: www.honestcrustfood.co.uk
NOTES TO EDITORS:
About Cheltenham Open Door
Cheltenham Open Door offers a variety of services to support vulnerable, disadvantaged and lonely people. They offer genuine friends and respect, food and drink, showering and laundry and lots more.
About Pulp Friction smoothie bar project
Pulp Friction Smoothie Bar CIC is a Nottinghamshire based enterprise which works with young adults with learning disabilities to develop their social, independent and work-readiness skills. It provides opportunities and individual support for people to run pedal-powered smoothie bars at different community events.
About Honest Crust/ Samworth Brothers
Samworth Brothers is a fourth generation family business employing over 9,000 people, operating from well-invested and modern food manufacturing and retail sites across the UK. Their consumer brands include the No 1 Cornish pasty favourite, Ginsters, the iconic malt loaf, Soreen, the West Cornwall Pasty Co. and sports nutrition brand, SCI-MX.
Honest Crust is a range of more than 40 food to go products including sandwiches, wraps, salads, subs, toasties, rolls and pasta pots. Their sandwich skillets and wrap boxes are zero plastic – a UK first.
About FareShare UK
FareShare is the UK’s largest food redistribution charity, with 22 Regional Centres across the country. It takes food from the food industry that can’t be sold in shops, either because of packaging errors, a short shelf life or overproduction. That food, which is the same as the food you’d eat at home, is then redistributed through a network of 11,000 frontline organisations, across the UK such as homeless hostels, school breakfast clubs, domestic violence refuges, older people’s lunch clubs, food banks and hospices.
FareShare provides enough food to create almost a million meals for vulnerable people every week.