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21 June 2021
Warner Music and New Order are releasing new ‘World in Motion’ merchandise marking the delayed 2020 European Football Championship to raise money for FareShare, the UK’s biggest charity fighting hunger and food waste. For every limited edition T-Shirt sold £5 will be donated to FareShare. The funds raised will help the charity take good quality food that would otherwise have been wasted and redistribute it to charities and community groups supporting people at risk of going hungry across the UK.
“Love’s got the World in Motion is the perfect lyric for what we are trying to achieve for the most vulnerable communities that we support at FareShare, and in our partnership with New Order and Warner Music.”
Lindsay Boswell, CEO FareShare
The iconic Manchester group New Order recorded the renowned #1 ‘World in Motion’ single with the England football team for the Italia ’90 World Cup. The song hit the top of the charts in 1990, heralding England’s successful run to the semi-finals at the 1990 FIFA World Cup. It has remained one of the best-loved football songs of all time, breaking the tradition of novelty hits that traditionally accompanied tournament teams.
Warner Music is one of the world’s largest entertainment and music companies.
New Order and Warner Music have also collaborated with FareShare to support the charity’s one year anniversary of its association with ambassador Marcus Rashford, granting FareShare rights to use the 'World in Motion' track for its 'thank you' video to Marcus free of charge.
David Bloomfield, former England and FA Press Officer and driving force behind the original hit, said: “Over 200 years ago the poet John Keats wrote: “A thing of beauty is a joy for ever,” maybe he had a crystal ball and maybe he heard “World in Motion.”
“A phone call I made in 1989 to Factory Records’ Tony Wilson to ask if New Order would like to put together a World Cup song for the England team was instantly met with a positive “Yes!”
“How brilliant that the song continues to stand up in its own right and sounds great in any context…even via mediums not in existence in the 20th century...”