Asda and FareShare celebrate eight million meals for people in need
16 July 2018
16 July 2018
In July FareShare and Asda celebrated five successful years of their partnership, which has provided enough food to local charities across the UK to make up 7.8 million meals since 2013.
Last year, the partnership provided enough food to make 1.6 million meals – a 29% increase on the previous year and is set to increase further in 2018.
Asda has also announced plans to redistribute its in store surplus food through FareShare Go, following a successful year long trial in the Midlands that provided over 100,000 meals to local charities. The FareShare Go programme will enable a further 20,000 meals per store to help feed people in need each year. The rollout will begin in Asda’s East Yorkshire superstores in August and will be in all regions of the country by the end of 2019. Smaller supermarkets will have the ability to donate by the end of 2020.
The move comes following the launch of Asda’s Fight Hunger Create Change partnership with FareShare and the Trussell Trust that will provide an additional 24 million meals every year. Asda’s investment of at least £20m will develop FareShare and the Trussell Trust’s infrastructure, particularly in the transport and storage of fresh food, and in offering improved More Than Food services to those in food poverty.
Andy Murray, Asda’s Chief Customer Officer, said: “Our customers trust that, as a food retailer, we do the right thing and make sure our surplus food is getting to those in need and not being wasted. We’ve had huge success in our partnership with FareShare to date and we’re really excited to build on this through our Fight Hunger Create Change campaign, which will mean we provide even more good food to good causes.”
Lindsay Boswell, Chief Executive of FareShare, said: “We are delighted that Asda are committing to redistribute great quality surplus food from across their supply chain. Following the work we have done together on supply chain surplus we are now also going to redistribute store level surplus. Together this will add value to thousands of charities across the UK.”
“We’ve had huge success in our partnership with FareShare to date and we’re really excited to build on this…”
Andy Murray, Asda’s Chief Customer Officer