FareShare West Midlands to redistribute 500,000 additional meals each year

12 March 2019

Katey Titley, Asda Community Champion, with Laura Spencer, FareShare West Midlands Development Manager

FareShare West Midlands has completed a warehouse refit which will enable it to provide a staggering 515,000 additional meals to vulnerable people each year.

Thanks to funding from Asda, the Regional Centre, based in Birmingham, has increased its chilled food capacity by installing a new chiller within its depot. The depot has also leased a new van, which will enable volunteers to make more vital food deliveries.

The charity is one of the largest regional branches of FareShare UK, and provides quality, surplus food to over 170 frontline community groups and charities across Birmingham, Coventry and the wider region – including homeless hostels, school breakfast clubs, rehabilitation centres and elderly lunch clubs.

The new chiller and van will enable FareShare West Midlands to accept more chilled food items such as meats and dairy products as well as fresh groceries. With the extra capacity, the charity aims to recruit 60 new local charities and community groups in the next year, which will in turn help to feed a further 6,420 people each week experiencing food insecurity – increasing the number of beneficiaries by an astonishing 43 percent over the next year.

The ambitious growth plans have been made possible thanks to funding from Asda as part of its Fight Hunger Create Change programme.

The Fight Hunger Create Change programme is a partnership between Asda, FareShare and food poverty charity The Trussell Trust which aims to lift one million people out of food poverty across the UK. Over the course of three years, Asda will provide funding to both charities to enable them to invest in their infrastructure and offer more fresh food and crucial support to people in need.

Laura Spencer, Development Manager at FareShare West Midlands, said: “Fareshare West Midlands currently helps to feed thousands of people in need each week – a huge achievement which is testament to the tireless dedication of our volunteers, staff and trustees.

“But we know there is a demand for more support. In Birmingham alone, more than half of children are growing up in poverty. The need for our service has never been higher – which is why we are so grateful to Asda for their funding which will work towards our vision of making sure no good food goes to waste.

“If you would like to get involved and support, either by donating or volunteering, please get in touch – just £1 enables FareShare to provide a meal for a family of four, and a few hours of your time volunteering can also make a real difference.”

Katey Titley, Community Champion at Asda Barnes Hill, said: “By bringing FareShare and the Trussell Trust together and investing in their infrastructure and essential services, we can help thousands more people in the West Midlands access good quality fresh food and the essential services to tackle the root causes of food poverty. Ultimately, our aim is to help make sure nobody in our region goes hungry.”

“In Birmingham alone, more than half of children are growing up in poverty. The need for our service has never been higher.” 

Laura Spencer, Development Manager at FareShare West Midlands