Finalists for £250,000 creative competition announced

18 December 2017

Nine UK creative agencies have made it to the shortlist of The 2018 Creative Shootout, competing in a live head-to-head final at BAFTA in January on a creative brief featuring FareShare.

Child eating

To enter, agencies needed to give the Judges just ‘60 seconds’ on why they had the creative clout for FareShare. At the final, the finalists will receive the real brief from FareShare at lunchtime, have four hours to work their creative magic in the afternoon, before pitching their ideas back in ten minutes each to the judges and live audience at BAFTA, which will also have a vote. The winning team will receive £30,000 in agency fees and a £250,000 media prize fund.

The nine agencies are – Bottle (PR agency); Clarion Comms (a full-service PR and social media agency); Frank (PR agency); Ignis (a brand experience agency); Mischief (PR agency); Pretty Green (an entertainment, sport and lifestyle agency); Shape History (a social change company); Talker Tailor Troublemaker (creative communications agency); and Text 100 (a global marketing communications agency).

Lindsay Boswell, CEO of FareShare, said: “For us, creativity is a major driver in our organisation. It’s critical that we’re creative in our thinking to help drive awareness and engagement of FareShare. We’ve got a very specific brief for The Creative Shootout in January and we hope the winning creative is a game changing moment for food poverty in the UK.”

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“It’s critical that we’re creative in our thinking to help drive awareness and engagement of FareShare.” Lindsay Boswell, CEO of FareShare

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