We continue a full national operation to get food to vulnerable people during the Covid-19 crisis.

Give A Little Love


The ‘Give a Little Love’ campaign is designed to inspire the nation to do something nice for those around them – whether it’s baking a cake to cheer up a neighbour or volunteering with a local charity or community group, your kindness can make a big difference.

For more inspiration, you can watch the much-loved and highly anticipated Waitrose and John Lewis Christmas advert here.

How you could spread your kindness

  • Make a charity donation which will be matched by the retailer to the value of £2m
  • Text ‘LOVE’ to 70630 to donate £3 to FareShare and Home-Start UK and John Lewis and Waitrose will match it
  • Buy one of a variety of exclusive and limited-edition campaign products, available to purchase on the Waitrose and John Lewis websites. 100% of the profits will be donated to FareShare and Home-Start
  • Shop in one of the two retailers’ shops and use your My JL and My Waitrose loyalty card which will trigger a donation to FareShare and Home-Start
  • Show kindness to someone who needs it
  • Help in your local community

Thanks to your little act of kindness, FareShare will be able to support local charities with food to vulnerable families this Christmas and into the New Year. Because together, we can give more families the Christmas they deserve.

If you have already donated, you can check out how your generous donation will help make a difference to families this Christmas.