Kiddylicious spreads Christmas joy with a bumper donation to FareShare.

8 December 2017

Kiddylicious Christmas gift box

Kiddylicious, the global snacks and meals brand for babies, toddlers and pre-schoolers, has packed up 500 special Christmas gift boxes destined for vulnerable children in the UK.


The award-winning food business, who already donates surplus stock to FareShare, wanted to make an additional gesture to help families out this Christmas. The team set about packing 500 boxes with wholesome foody treats as well as a pack of crayons and colouring sheets. These were delivered to the FareShare Regional Centres in Merseyside and South Wales, who will distribute the boxes out to local charities and community groups supporting infants and children living in food poverty.

“We can’t thank Kiddylicious enough for their kind Christmas gift. Not only will the food make a huge difference for vulnerable families, but the crayons and colouring sheets will be a real delight for children to receive.” Sarah Germain, Manager FareShare Cymru South Wales.

What’s more, throughout the month of December, Kiddylicious is running a game on their website where players can ‘shake to win’ a food pouch donation for FareShare or one of six fantastic prizes. The game is on the Kiddylicious website until 24 December – so have a play – it’s a win-win!

FareShare works with over 700 charities and community organisations that help to feed thousands of vulnerable children across the UK. The Department for Work and Pensions estimates that there were four million children living in poverty in the UK in 2015-16 – 30% of all children. Child poverty has long-lasting effects. By GCSE, there is a 28 per cent gap between children receiving free school meals and their wealthier peers in terms of the number achieving at least 5 A*-C GCSE grades (Department of Education, 2015). Our partnership with Kiddylicious enables FareShare to get more food out groups helping children get a better start in life.


“Not only will the food make a huge difference for vulnerable families, but the crayons and colouring sheets will be a real delight for children to receive.”

Sarah Germain, Manager FareShare Cymru South Wales

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