9 April 2021
A fantastic partnership between Barclays and FareShare has raised over £1.4 million to redistribute food to people at risk of hunger, in response to a growing demand for community food relief.
This support was part of the Barclays Covid-19 Community Aid Package and has come at a critical time for FareShare, as we distributed more than double our usual food volumes out to UK communities over the winter.
The partnership has been so successful that it was shortlisted for Third Sector’s Business Charity Awards for Best Covid-19 Support Project of the Year.
Through the Barclays 100×100 UK Covid-19 Community Relief Fund, FareShare received an initial £100,000 grant from Barclays in August 2020 which helped us to manage the rising costs of shipping more food across our network, and led to discussions on how we could partner together to address the issue of hunger exacerbated by the pandemic. This developed into the launch of the innovative tackling hunger campaign between December 2020 and February 2021, where Barclays pledged to add £2 to every £1 donation made to FareShare by customers, employees and members of the public, up to the value of £1 million.
The tackling hunger campaign exemplified superb partnership working and within 3 weeks both Barclays and FareShare teams had worked together to produce new materials and branding to raise awareness about UK hunger through a number of channels.
The success of this campaign was only possible due to the dedication and enthusiasm shown by the Barclays team to create positive impact for UK communities. As well as raising major funding for FareShare’s ongoing food relief efforts, the campaign also increased awareness of the challenges people are facing in communities across the UK. Local charities supported by FareShare were featured in articles published across 27 Regional news outlets and 12 National news outlets, providing a valuable opportunity to share first-hand the challenges they had faced during the pandemic, and explain why charitable food distribution is so important.
Lindsay Boswell, FareShare’s CEO, summed up the importance of this valuable partnership and the support it has garnered, saying: “Barclays has been an instrumental partner this past year. In such unprecedented times where the demand for our services has been higher than ever, the money raised by Barclays’ tackling hunger campaign will do a huge amount of good, getting vital food supplies to thousands of people who are at risk of going hungry during this crisis. Thank you Barclays for empowering our work and thank you so much to everyone who has generously donated.”