4 June 2020
At the start of the coronavirus crisis, Co-op got behind FareShare to help those facing hunger – not only donating £1.5 million worth of food to help create food parcels, but pulling its own Easter TV advertising campaign and donating the airtime (worth £2.5m) to raise money for FareShare's emergency coronavirus appeal. The campaign allowed customers to donate in Co-op stores and via text and even through their Co-op membership by donating their 5%. This has meant they have supported Fareshare in delivering over 2.7m meals to those in need.
“The support shown by Co-op and its customers has enabled FareShare to provide emergency food supplies to frontline charities in communities across the UK.”
Lindsey Boswell, CEO FareShare
Lindsey Boswell, CEO FareShare, said: “As we are faced with the coronavirus crisis, we’re determined to do everything we can to continue getting food to those who are most vulnerable. The support shown by Co-op and its customers has enabled FareShare to provide emergency food supplies to frontline charities in communities across the UK. We are extremely grateful for Co-op's support at this incredibly challenging time."
Jo Whitfield, Retail CEO, Co-op, said: “In these times of national crisis, foodbanks are a lifeline for those who rely on the donations to feed their families. Demand for foodbank services has already gone up in the past couple of months, and this is only set to grow as the number of people who unexpectedly find themselves without a regular or reduced income, increases.”
“Every day we are seeing outstanding acts of kindness as communities pull together to support those who are struggling, and our amazing Co-op members and customers tell us they want to help to support their communities and do right by those in greatest need.”