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15 July 2020
Pink Lady®, one of the UK’s most popular apple brands, has partnered with FareShare to donate thousands of apples charitable causes during the summer months to help combat holiday hunger.
“We regularly hear from families who tell us that Pink Lady® apples are their favourite snack, so we hope this donation of apples to children and families who are at risk of going hungry this summer due to the multitude of difficulties presented by coronavirus will be a way of showing our support.”
Kyla Flynn, PR and Social Manager, Pink Lady®
FareShare is the UK's largest charity fighting hunger and food waste and helps redistribute donated and surplus food to 11,000 local charities and community groups nationwide.
Pink Lady® apples is supporting FareShare’s summer appeal which aims to combat hunger and malnutrition amongst children and families over the summer, at a time when families are facing greater financial strain. Last year, FareShare supplied fresh food to more than 700 holiday projects and the charity anticipates demand will be even higher this year as a result of the coronavirus pandemic.
The apples will be supplied by Kent-based Total Worldfresh from its Rumwood Green Farm site in Maidstone. Pink Lady® has committed to a financial contribution as well as a UK-wide donation programme for the summer which will see them donate 50,000 apples to charities across the country.
The donation comes at a time where both local and national resources are stretched due to the Covid-19 pandemic; FareShare estimates organisations supporting children and families will need at least 40% more food over the summer compared to pre-crisis levels.
A spokesperson for Total Worldfresh said: “It’s a privilege to be able to support the local community by working with Pink Lady® to provide apples to children and families in need at such a critical time. Whilst Covid-19 has presented many challenges, it has also seen our community pull together and we felt it was vital to be part of that effort to help those who need it this summer.”
Adele Fash, Commercial Manager at FareShare said: “Demand for FareShare’s service has soared since the coronavirus crisis and we are now serving 25 percent more organisations providing food to vulnerable children and families. Getting good, nutritious food to vulnerable people has never been more vitally important, which is why we are grateful to Pink Lady® for their generous donation. Fresh fruit is particularly valuable as we are committed to providing as much nutritious, healthy food as possible for the children and families who rely on these donations.
“With millions of people experiencing financial hardship and food insecurity due to the Covid-19 pandemic, this donation from Pink Lady® will make a big difference to the communities we support.”
Kyla Flynn, PR and Social Manager for Pink Lady® apples, said: “We are proud to be working with the Total Worldfresh team at Maidstone to donate apples to vital organisations that help people in the local community where most of our colleagues live and work. We regularly hear from families who tell us that Pink Lady® apples are their favourite snack, so we hope this donation of apples to children and families who are at risk of going hungry this summer due to the multitude of difficulties presented by coronavirus will be a way of showing our support. As a brand we believe that every family should have the chance to enjoy the summer as happily and healthily as possible, so we’re pleased to be able to support FareShare in this effort.”
Last year saw FareShare redistribute more than 24,000 tonnes of surplus food and fresh produce from more than 500 organisations within the supply chain. Businesses can easily donate surplus stock to the organisation, which is always happy to work within the operational needs of food partners to make the process as simple and sustainable as possible. Click here to find out more.