8 November 2017
A generous £1 donation from the sale of a range of fresh Christmas turkeys from Tesco means 1.4 million meals to people in food poverty this year.
“Christmas is the one time of year that brings everyone together, however FareShare is seeing an increased demand to support charities which help people experiencing food poverty or who are alone at this time of year.”
FareShare Chief Executive Lindsay Boswell
However many people you’re having round the table for Christmas lunch, if you’ve bought your turkey from Tesco, you’ll be helping to feed more than one million people in need.
A generous £1 donation from the sale of a range of fresh Christmas turkeys from Tesco will be shared equally between FareShare and the Trussell Trust, which means FareShare will be able to provide an additional 1.4 million meals to people in food poverty this year. The campaign started on 6 November and will run across all stores and online right up until 25 December 2017.
“This generous initiative from Tesco is perfect timing - it means we can help 6,700 charities across the country to continue providing food and life-changing services to those in need this Christmas."
Alessandra Bellini, Tesco Chief Customer Officer, said: “This year, our campaign will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all. We want our customers to know that however they choose to do Christmas, and no matter what they need, we can help.”
Interested in learning more about our work with Tesco? Check out their case study here: Our work with Tesco