10 December 2020
Since in March of this year – the height of the Covid-19 pandemic – Berryworld have been working with FareShare to reduce their food waste.
With the impact of the first national lockdown affecting their supply chain, Berryworld have redistributed 110 tonnes of berries to date, contributing towards the equivalent of 261,095 meals for FareShare.
“Partnering with FareShare has provided an outlet for fruit that may have otherwise been wasted, usually fruit which is either too small or misshapen. It’s great to know that our surplus fruit has been effectively utilised to produce healthy meals for vulnerable families and individuals,” explains Emma Henry, Senior Responsible Sourcing Manager at BerryWorld UK.
Providing a variety of different berries to FareShare we were able to redistribute these fresh berries to FareShare’s network of charities and frontline organisations. In addition, where the berry shelf life was shorter, we were able to work with other food partners to combine, freeze and pack surplus berries into individual bags-extending the berry product life, making them easy to store, transport and cook for our charity partners.
Working with partners like Berryworld help FareShare to provide fresh, nutritious fruit to those facing food poverty across the UK and with Christmas holiday’s around the corner, 90% of the frontline charities FareShare serves expect that demand will increase or remain the same as crisis levels this winter.
Throughout December, Berryworld are further supporting FareShare with a financial donation equivalent to 20,000 meals, along with an on-pack promotion on their limited-edition Santa packs, available to buy via Ocado online.
Customers of Berryworld can also support FareShare directly, by donating money to the FareShare via a Just Giving page set up by Berryworld, aiming to raise £10,000 throughout December.
“It has been a tough year for many families across the UK and because it is the season of goodwill, we hope this campaign will also encourage others to support FareShare’s work with vulnerable people,” explains Charlotte Knowles, Head of Marketing, BerryWorld Group.
We’re continually thankful for food partners providing support for individuals and families who are most vulnerable. Support Berryworld’s campaign for FareShare here.