15 December 2021
This holiday season FareShare will be partnering with Coca-Cola for their Real Magic at Christmas campaign, raising vital funds to help feed vulnerable families across the UK.
“This is our first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola. Coca-Cola has always believed in the magic of Christmas, and this year our campaign celebrates the real magic of connections.”
Manolo Arroyo, Global Chief Marketing Officer at The Coca-Cola Company
The seasonal campaign spotlights and celebrates the real magic of community and togetherness, reminding us that real magic happens in the moments of connection we share with others.
As part of the campaign, Coca-Cola has launched a Win a meal, give a meal on-pack competition across Coca-Cola Original Taste and Coca-Cola Zero Sugar consumption packs, giving consumers the chance to win food related vouchers, while donating to FareShare.
Manolo Arroyo, Global Chief Marketing Officer at The Coca-Cola Company, said: "This is our first Christmas campaign under the new Real Magic brand philosophy for Coca-Cola. Coca-Cola has always believed in the magic of Christmas, and this year our campaign celebrates the real magic of connections. With a simple and uplifting message of unity, inclusion and positivity at its heart it aims to remind us that all we need for a magical Christmas is shared moments with community and the ones we love.”
Lindsay Boswell, FareShare CEO, said: “This campaign will not only help raise awareness of FareShare's work getting food to families facing tough circumstances this winter, but will also raise vital funds enabling us to deliver vital food supplies to charities and community groups working on the front line. We're so grateful to our longstanding partner, Coca-Cola, for their support at this time.”
