Festive activations from The Coca-Cola Company and Coca-Cola Europacific Partners

This holiday season, The Coca-Cola Company and Coca-Cola Europacific Partners delivered incredible impact through a range of exciting activities.  

Their support stands to provide the equivalent of up to 2 million meals! This ensures that vital, good-to-eat surplus food reaches the communities who need it most during the holidays. 

The Coca-Cola Company Activations: 

• Sam-Ta Clause Content: TV personality and Coca-Cola ambassador, Sam Thompson, filmed some fun, engaging content encouraging the public to get involved and support a donation to FareShare. Find this festive activity on Sam’s social channel! 

• The Christmas Truck Tour: The iconic Coca-Cola Christmas Truck Tour helped raise vital funds again this year. By participating in the Recycle to Donate activity at each stop, visitors helped power a significant donation to FareShare, equivalent to one million meals. 

Coca-Cola Europacific Partners (CCEP) Activations: 

• Tesco Festive Meal Deal: Every Festive Meal Deal purchased at Tesco that included a bottle of Coca-Cola triggered a donation to FareShare, providing more meals for those in need. 

• Wholesale: There were two wholesale activations: one exclusively with Booker and another with a range of other suppliers, both supporting a donation to FareShare to help us redistribute even more food. 

• MyCCEP : CCEP ran a free prize draw on their B2B platform, where FareShare was the chosen charity beneficiary. 

We are grateful to The Coca-Cola Company and Coca-Cola Europacific Partners for making FareShare such a central part of their Christmas campaigns and for helping us provide the equivalent of up to 2 million meals.