2 March 2020
Long-standing FareShare food partner Higgidy is spreading the feel-good factor this British Pie Week (2nd– 8th March) by launching its ‘#PieceofthePie’ campaign. The West Sussex-based business has pledged to match every Higgidy pie bought in supermarkets across the country with a pie donation to FareShare.
“We’re all about giving people a helping hand in the kitchen, so we wanted to do something more meaningful this British Pie Week and give some help to those really in need. ”
Higgidy has partnered with FareShare since 2004 and British Pie Week, kicking off on 2nd March, will see the company donate approximately 73,000 pies to the charity. The initiative is running across all Higgidy pies sold in all UK stores, including the brand’s most popular flavours: Chicken & Ham Hock, Spinach & Pine Nut and a vegan special, Creamy Mushroom & Kale. Special stickered packs will be available across all Higgidy pies throughout British Pie Week to promote the charity partnership.
Camilla Stephens, Founder of Higgidy, says: “We’re all about giving people a helping hand in the kitchen, so we wanted to do something more meaningful this British Pie Week and give some help to those really in need. Through our social channels and influencer partnerships we will also be inspiring people to create their own delicious side dishes using forgotten bits from their fridge, so we can also crackdown on food waste.
“British Pie Week is all about enjoying a classic, wholesome pie – so we’d love the UK to make it all the more heart-warming by grabbing a Higgidy pie, sharing a mealtime with loved ones, and helping to really make a difference!”
In addition to the pie for a pie initiative, Higgidy will be also be making a donation to FareShare, enabling the charity to deliver enough food to create an additional 20,000 meals for those in need.
"Higgidy Pies donation of 73,000 tasty and nutritious pies to FareShare is the perfect way to celebrate National Pie Week. These pies will be delivered to frontline charities and community groups including older people's lunch clubs, community centres, refuges and homeless hostels." says Jo Dyson, Head of Food at FareShare