2 September 2020
Earlier in the year, Asda and their Fight Hunger Create Change project announced a partnership with Food Partner Kerry Foods to help provide more food for vulnerable people across the UK.
“Kerry and FareShare have a strong relationship going back many years. This latest initiative has proven to be an innovative and powerful tool to help us increase the amount of food we can provide to the charities we work with.”
Les Golden, Food Partners Senior Manager at FareShare
With every pack of Pork 454g and Chicken 400g sausages bought by Asda customers from 6 Feb to 17 March 2020, Kerry Foods pledged to donate the equivalent to FareShare. Luke Stockill, Asda’s Senior Director for Meat, Fish & Poultry, said: “Our customers are already incredibly generous in the amount they donate through our in-store food bank donation points.
“We wanted to look at ways we can make the donation process easier and increase the volumes donated. By working together with Richmond Sausages and FareShare, we can get even more food to those in need in our communities.”
Support from partners such as Asda and Kerry Food’s is vital to the work that FareShare does.
This promotion is part of the Fight Hunger Create Change programme- an innovative partnership between Asda, FareShare and the Trussell Trust, that aims to create long-term positive change to those facing food poverty in the UK.
Since lockdown measures were introduced FareShare has seen demand for its service soar, making the partnership with Kerry Foods and Asda even more vital during this critical time – and so far more than 34 tonnes of food has been distributed throughout the FareShare network.
Les Golden, Food Partners Senior Manager at FareShare, adds: “Kerry and FareShare have a strong relationship going back many years. This latest initiative has proven to be an innovative and powerful tool to help us increase the amount of food we can provide to the charities we work with.”
With more than 850 additional charities now receiving food from FareShare since the pandemic started, items like Richmond sausages are an important part of providing well-balanced meals to vulnerable people.
Andrew Eastwood, Commercial Director for Grocery Brands and Snacking at Kerry Foods, added: ‘’As the Nation’s Favourite Sausage Brand we believe we have a duty to do more for the communities that we serve and we know that protein is an incredibly important part of a healthy diet. The donation of more than 800,000 packs of sausages by Richmond through the ‘You Buy One We Give One’ partnership with Asda, will enable FareShare to continue the brilliant work they do in ensuring more families and communities across the country get the food they need. We are excited to be working together with Asda and FareShare in the future to help where we can.’’
Croydon based Legacy Youth Zone, which supports young people and families in London, is among the hundreds of charities supported by food from FareShare.
Lisa Kirkland, who works at Legacy Youth Zone, said: “Food is incredibly important to Legacy as we are able to feed young people a nutritious meal on a daily basis and also help support those who come from families who are unable to afford multiple meals a day.
“Since lockdown we have created food parcels (aimed at feeding a family of four) that are distributed throughout the community to those in need. Fresh nutritious hot meals are in demand daily.”
Thank you to Kerry Foods and Asda shoppers for helping to support organisations such as Legacy Youth Zone, and working with us to redistribute much needed food to people across the UK.
You’re true #FoodHeroes!