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21 March 2020
Asda has announced it will be donating £5 million to its partners FareShare and the Trussell Trust to help the country’s most vulnerable people through COVID-19.
“In this unprecedented time of COVID-19 crisis, we are immensely grateful to our partner Asda for their incredible support of £5 million. This will aid FareShare to adapt its models to reach the 1m vulnerable people who we currently serve and work with our network of frontline charities to achieve the vital doorstep food deliveries and new food distribution methods we know are so essential at this time.”
Lindsay Boswell, FareShare Chief Executive
The extensive package of measures will provide over 4 million meals to families in poverty impacted by Coronavirus as well as giving more than 3,000 charities the ability to access food over the next three months as they fight to tackle the impacts of Coronavirus in their communities. Asda's donation will also help the networks of the two charities as they experience a huge increase in demand over the coming months, as more vulnerable people turn to food banks for help through COVID-19.
Asda is also investing in the logistics and support services that will allow FareShare and the Trussell Trust to support families through the crisis, including funding for telephone, and online and food delivery systems for people unable to afford food, as well as supporting the recruitment of 20,000 volunteers to support food banks.
The funding will also continue the work of the Fight Hunger Create Change partnership between Asda and the two charities by helping tackle the root causes of poverty through supporting 800,000 people over the next year with access to income maximisation services for people at food banks.
Lindsay Boswell, FareShare Chief Executive, said: “In this unprecedented time of COVID-19 crisis, we are immensely grateful to our partner Asda for their incredible support of £5 million. This will aid FareShare to adapt its models to reach the 1m vulnerable people who we currently serve and work with our network of frontline charities to achieve the vital doorstep food deliveries and new food distribution methods we know are so essential at this time.”
CEO Roger Burnley comments: “These are the most extraordinary of times and I am keenly aware of our responsibility to help feed the nation – both by keeping our shelves stocked and deliveries moving – but also by providing employment opportunities where we can and supporting our charity partners to help the most vulnerable in our communities. The efforts my colleagues are going to support our customers every day are fantastic, and we will continue to recognise their efforts wherever we can. I also want to thank our amazing customers who continue to donate to our food bank trollies and who continue to think of others, even in such worrying times.”
Asda has already confirmed that it is working to recruit more than 5,000 people into temporary roles from industries impacted by the crisis – helping to ensure people are kept in jobs and wage cost pressures are lifted from struggling companies. Asda colleagues are working around the clock to keep shelves filled for customers and have been told this week that they will receive full pay should the need to self-isolate as a result of coronavirus symptoms. Today, Asda’s store and distribution colleagues who do not need to self-isolate were told they will receive an additional week's pay in June as a thank you for their efforts. Asda has also confirmed that it will be prioritising NHS workers in larger stores every Monday, Wednesday and Friday from 8-9am.
Emma Revie, chief executive of the Trussell Trust, said: “As the coronavirus outbreak unfolds, more people are likely to need emergency food at exactly the same time as fewer volunteers are able to help. The resilience of food banks is nothing short of outstanding, and we’re working closely with our network to help ensure that wherever possible, people unable to afford the essentials can access help. That’s why this support from Asda will make such a difference. This funding will help us recruit and train new food bank volunteers across the UK, and support the coordination of packing and delivering pre-made food parcels to people who need a food bank’s help, but can’t leave their homes.”
FareShare diverts enough food to charities to create a million meals a week for vulnerable people across the UK. With the closure of schools, workplaces and public spaces due to Coronavirus, millions of people nationwide are being placed at increased risk of hunger. To support FareShare, please donate here.