We continue a full national operation to get food to vulnerable people during the Covid-19 crisis.

Wonky Mr Potato Head auctioned for FareShare

28 June 2016

28 June 2016

A bespoke Wonky Mr Potato Head has been created by Hasbro to help raise awareness of food waste and to raise money for surplus food redistribution charity, FareShare.

Working with Asda’s Wonky Veg project, Hasbro’s unique take on the beloved childhood favourite has been made to inspire people to reconsider food waste and food poverty in the UK.

An auction to buy the bespoke Mr Potato Head is running on eBay until Sunday 3 July, with every penny raised going to support FareShare in its aim to tackle food waste and hunger. At the time of writing, bidding had reached more than £200.

Wonky Mr Potato Head

Daniel Nicholls, Corporate Development Officer at FareShare says, ”At FareShare, we are always happy to give surplus wonky veg a home – it’s the taste, not the shape that counts, and the charities and community groups we support can turn them into delicious meals for people in need. We are very grateful that the proceeds from this unique Wonky Mr Potato Head auction will enable us to help those charities feed more people, and we’d encourage people to bid big! Every £1 we raise will mean we can provide enough food to make four meals for vulnerable and hungry men, women and children here in the UK.”

Craig Wilkins, Marketing Director at Hasbro says, “We’re delighted to be working with ASDA to champion FareShare and this fantastic forward-thinking initiative that provides affordable, healthy fruit and veg for families across the UK. We want to encourage as many people as possible to bid on Wonky Mr Potato Head to raise as much as possible for this great cause.”

Gemma Bergin, Buying Manager for Toys at Asda says, “It’s great to see the appetite for wonky veg has spread to the toy department and we’re thrilled to be working with both Hasbro and FareShare to further support the fight against food waste. The reaction from our customers to wonky fruit and veg has been fantastic, so we really hope the Wonky Mr Potato Head gets the same response.”

Get bidding at http://www.ebay.co.uk/itm/172252411932